one small step for copy, one giant leap for overall messaging
Publications
"How to Kick ROI's Butt: Part 3 - Tools to improve your ROI," Indian Country Today, co-authored with Toby O'Brien, December 14, 2010.

"How to Kick ROI's Butt: Part 2 - ROI busters," Indian Country Today, co-authored with Toby O'Brien, November 16, 2010.

"How to Kick ROI's Butt: Part 1 - Evolving from cost center to profit center," Indian Country Today, co-authored with Toby O'Brien, October 19, 2010.

"Courting Spiders: a Primer on SEM," Casino Enterprise Management, Vol. 6, No. 9, September 2008, pps. 64-66.

“Herding Ducks: A Bird’s Eye View of a Fully Functional Marketing Department,” Casino Enterprise Management, Vol. 6, No. 7, July 2008, pps. 72-74.

"Email Marketing: Not a Lamborghini Ride for a Pinto Price," IGWB, Vol. 29, No. 5, May 2008.

“GLI’s 7th Annual Regulators Roundtable,” Casino Enterprise Management, Vol. 6, No. 4, April 2008, pps. 58-62.

“Love ‘em, then Leave ‘em: Managing Your Database and Saying Goodbye,” Casino Enterprise Management, Vol. 6, No. 3, March 2008, pps. 60-62.

“Getting Personal,” Casino Enterprise Management, Vol. 6, No. 2, February 2008, pps. 56-57.

“Reward Your Players with Rewards Information,” IGWB, Vol. 29, No. 1, January 2008, p. 36.

“Raving Flash! Report,” Raving Consulting Co, past weekly contributor to casino promotions email

“Raving’s Strategic Solutions Newsletter,” Raving Consulting Co, monthly contributor


Speaking Engagements

Upcoming: "Getting to Frequency: Chasing the Storm Instead of Getting Swept Up in It," Raving's 13th Indian Gaming National Marketing Conference, February 2011.

Upcoming: "Blending Art and Science in to Your Casino Promotions," presented with Toby O'Brien, Raving's 13th Indian Gaming National Marketing Conference, February 2011.

"I Want What They're Having: Can Poker and Card Players Benefit from Loyalty Marketing Programs?," presented with Bill Zender, Casinofest8, August 30, 2010, Indio, CA.

"How to Kick ROI's Butt," presented with Toby O'Brien, Casino Marketing Conference July 20, 2010, Las Vegas, NV.

"Move Over Mass Media, Now There's Something Meatier," Casino Marketing Conference July 19, 2010, Las Vegas, NV.

"Using Database Analysis to Build Business Development Opportunities for Your Casino Hosts," presented with Steve Browne, NIGA April 8, 2010, San Diego, CA.

"10 Top Tips to Make Your Direct Mail More Effective During this Recession," Raving's Indian Gaming National Marketing Conference, September 2009, Tulalip, WA.

"Masterminding Multi-Channel Marketing Campaigns," Workshop at Raving's Indian Gaming National Marketing Conference, September 2009, Tulalip, WA.

"21st Century Casino Marketing Tools That You Probably Aren't Using Yet," Casino Marketing Conference, July 2009, Las Vegas, NV.

"Advanced Marketing Techniques for Times of Recession," NIGA, April 2009, Phoenix, AZ.

"Marketing to Your Target Audience," BINGO WORLD, as part of BINGO University. March 4, 2009. Las Vegas, NV."

"'How To' Assessment on Writing Gaming Copy," Raving's Indian Gaming Conference, October 2008, Traverse City, MI.

"Herding Ducks: A Bird's Eye View of a Fully Functional Marketing Department." CasinoFest7, September 2008, Temecula, CA.

"Segmentation Success," CasinoFest7, September 2008, Temecula, CA.

"Management, Marketing, Gaming Operations and IT: Can't We All Just Get Along?" CasinoFest7, September 2008, Temecula, CA.

“Herding Ducks: A Bird’s Eye View of a Fully Functional Marketing Department,” CasinoFest6, May 2008, Mystic Lake, MN.

“Segmentation Success,” CasinoFest6, May 2008, Mystic Lake, MN.

“Writing Direct Mail Copy That Sells,” NIGA, April 2008, San Diego, CA.

“Marketing Secrets from the Experts,” NIGA, April 2008, San Diego, CA.

“Analyzing Casino Promotions to Ensure Profitability,” Raving Casino Promotions that Work Conference, October 2007, Reno, NV.