Connect with Your Customer
Expectations continue to rise regarding how your products and services are explained and presented. Your customers have become sophisticated consumers of information and expect to be spoken to without pretense and puffery.

Let me help you create the pathways for your customers to connect to your product and your brand. Loyalty occurs when a customer understands your roadmap to giving them what they want. The challenge is to recognize the multiple audiences that you serve, and to serve them well.


Key Questions for the Product Manager
Ask yourself the following questions to pinpoint areas where I can help.

About Branding
Do your customers know who you are?

Do your customers know what you stand for?

Do your customers know why you are unique?

Can your customers navigate through the complexity of your offering?

Struggling with maintaining your identity while adhering to corporate brand standards and templates?

There is a way to maximize your ability to fit into the familiar brand format that makes navigation easy for the customer. Embrace the provided templates from corporate and their ease-of-use. Appreciate what being part of a large company means. Meanwhile, develop a message and tone that builds a one-to-one relationship with your loyal customers on behalf of your product. With the right copywriting, you can maintain your personality and harness the power of your brand.

If you are a small company working to develop brand standards, I have extensive experience in building portfolios of brand imagery and messages that encapsulate your values and  highlight your standout product features.
 
About Sales Support Materials
Do your materials enrich or merely inform?

Do your materials provide an educational value to the reader?

Do your materials promote action, reaction, and greater interest in the subject matter?

Deploy a professional copywriter who can quickly and persuasively present your messages. It can be tricky writing brochures that speak to all of the different types of consumers that you serve. Get a fresh perspective by enlisting outside help.

About Reward Programs
Is your rewards program competitive?

Is your message clear and easy to understand?

Do your materials support your brand?

Is your presentation consistent?

In your mailings, do your customers know where they stand?

Do your programs motivate your customers to achieve the next tier?

Motivating the next purchase or trip before year end is crucial for many customers who are on the verge of positive or adverse change in their tier status. There are ways to incorporate motivational messages into existing mailings.

About Web Content
Is your message simple?

Does your navigation makes sense?

Do you speak effectively to the different kinds of customers that you serve?

Let Barker Enterprises, Inc. perform a copywriting audit to fine tune your message.