So Many Marketing Initiatives, So Little Time.
Successful marketers make the best use of their existing resources while cultivating new tools. Picking initiatives that are best suited to your needs is something that we can do together.

Key Questions for the Direct Marketer
Ask yourself the following questions. Use the following section as a tool to pinpoint areas where I can help.

About Segmentation
Are you harvesting all that you can from the programs that you have?

Does your segmentation drill deeply enough to speak to each individual?

How do you begin to utilize all aspects of your segmentation?

Do you extend offers that provide measurable responses?

Cultivating loyal customers is the most cost-effective means of exceeding your current revenue targets. Your marketing department can make the transition from a cost center to a profit center by harvesting the value of its database. Don’t waste your budget on mass mailings. Let’s use the customer data that you have, find means to improve it, then speak to the customer as if they were the only person that we are reaching out to. You will be amazed at the response!

About Programming
Have you designed special programs and collateral to address your top customers?

Do you thank and reward your customer following every positive interaction?

Do you recognize your core customers who represent the greatest return on your investment, and not necessarily those with the most cash in their wallet?

Do you promote a closer relationship with new customers and reach out to those on the outs?

Do you consistently let the customer know where they stand with you?

Acting is more about reaction than performance. So too is direct marketing. With the proper switches in place, you can respond in real-time to your customer interactions. The more appropriate and specific the message, the stronger the impression. Reacting promptly with a motivational message is the keystone to developing a relationship between you and your customer that is mutually beneficial. If you’re not in step with your customer now, we can get there together.

If the proper programming is in place, but you don’t have the time or the resources to capitalize on this knowledge, let’s get there through powerful copywriting.

About Copy
Does your copy solidify your relationship with your customer and drive action?

How can you attain greater personalization?

Are you creating a sense of community?

How do you reiterate to your top customers that they are receiving the special treatment?

Is your copy grabbing your readers in the first and last three lines?

Deploy a sophisticated copywriter who builds letters that speak to every segment as if they were the only one. If a customer doesn’t want to pick up the phone and personally respond, then we’re missing something along the way.

About Your Presentation
Could your collateral use a face-lift?

Do your mailers stand out from the competition?

Are you using multiple means of communication to reinforce your message and your intended response?

The richness of your database and burgeoning sophistication of your segmentation will identify who you want to talk to and how much to incent the next interaction. Now it is time to boost response by using multi-channel means of communication. I’d be happy to help you best deploy email and postcard reminders, as well as on-site follow-up communications (called pillow letters) to enhance the excitement generated by your existing programs and incentives.

For more information contact:

Nicole Barker
President
Barker Enterprises, Inc.
702-579-5825
info@barkerenterprisesinc.com