Reinvestment Decisions
It’s one thing to have all the marketing vehicles
in place: points programs, tiered loyalty cards, direct marketing
communications, VIP activities, and promotions. It’s another to masterfully
allocate your finite resources across differentiated methods of incenting your
customers to return. Barker Enterprises, inc. can help you to maximize your
Return on Investment across all your marketing vehicles. Proper measurement
tools and database analytics can help you to calibrate your efforts and
identify tangible means for capturing incremental returns.
Copywriting Services
Copywriting is a worthwhile investment. The difference between direct mail and junk mail is this: it’s a feeling. Let’s travel from one extreme to the other. Good copy resting on top of highly segmented data should build anticipation with the recipient. In short of the pony express showing up at your door having crossed mountains, rivers, and deserts to get to you, getting a piece of mail from a friend means something. Good copy is worth a potential paper cut. The other extreme – a mailer with a plastic window addressed to you, or current resident, prompts irritable effort to rip, tear, then recycle.
When most compose haphazardly, good copy aims to band us together to make our customers consider the act of opening our envelopes worthwhile.
Services Catalog